Deep Dive

With a Deep Dive, I can help you get the best possible start to your new venture. Every organisation has a unique identity. It is my strong belief that if you communicate that identity well, you give your audience the best possible chance to identity with you. And this creates the strongest relationships and the greatest success.

The process

The Deep Dive process is simple yet powerful. Unearthing your true brand values helps me to create a visual identity that perfectly reflects who you are. I then translate this identity into a visual identity concept and your company collateral – your logo, your website, your brochure, etc.

Like people, every organisation has a unique identity – a personality that determines the way it acts, dresses and talks. As the first part of our Deep Dive, we look at who you are so that we can understand your values, your ambitions, and therefore the character of your organisation. This character will determine your design (among other things).

There are various ways we can do this, but it generally works out best in a face-to-face meeting and some sort of workshop. In this session, we’ll investigate the core of your organization. It’s a Deep Dive, after all. What makes you tick, why do you exist as an organization? We work out what this means in the next step: Identify…

Here we bring together the results of the workshop/meeting, and reflect on what we have learned. We identify your key drivers, look at how the values fit together, and what this means for the design. Happy-go-lucky? Techy? Serious? All this has an impact on the next step: Create…

I guess it’s fair to say that this is where the magic happens. As your designer, I will now translate your values into a design. Colour, fonts, shape and visual tonality. And how they fit together to create a harmonious unity.

The aim of this stage is to ensure you recognise yourself in the designs I present. You need to look at the result and think – yes, that’s us, or me! Generally I will present three designs, or three directions from which you can choose the one with which you feel most at home. Which best reflects who you are and what you stand for.

The final stage is to activate your new look and feel. Now that we’ve translated values into image, we need to put them to paper, or any manner of electronic format. If you’re the happy-go-lucky organisation, this activation will be playful and fun. The more serious type gets the more serious material.

This is the proof of the pudding. Check with some target audiences whether they think we got it right. Do some test runs to see the response. Exciting times ahead, and one with which you will attract the audience and loyalty that will drive your future success.

The result

A true visual representation that will help your audience identify with what you stand for immediately. And that creates a solid foundation for building natural, powerful communications and messaging.

Time for a Deep Dive?

Contact me here..