{"id":60655,"date":"2020-08-19T18:22:12","date_gmt":"2020-08-19T16:22:12","guid":{"rendered":"https:\/\/www.deep.nl\/symcel\/"},"modified":"2025-07-31T14:41:53","modified_gmt":"2025-07-31T12:41:53","slug":"symcel","status":"publish","type":"page","link":"https:\/\/www.deep.nl\/en\/symcel\/","title":{"rendered":"Symcel"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”39″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_image=”60150″ back_position=”center top” overlay_alpha=”0″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_pixel=”350″ uncode_shortcode_id=”189683″][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”2″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ css=”.vc_custom_1748439054489{padding-right: 70px !important;padding-left: 70px !important;}” uncode_shortcode_id=”605973″][vc_custom_heading text_color=”color-xsdn” heading_semantic=”h1″ text_font=”font-158382″ text_size=”h1″ uncode_shortcode_id=”179217″ text_color_type=”uncode-palette”]Symcel: Biotech rebranded. Clear, powerful, and visually distinctive.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”11″ override_padding=”yes” h_padding=”1″ top_padding=”2″ bottom_padding=”1″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”167938″ el_id=”strategie”][vc_column column_width_percent=”100″ gutter_size=”1″ override_padding=”yes” column_padding=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″ uncode_shortcode_id=”116751″][vc_column_text text_lead=”yes” uncode_shortcode_id=”380959″]Symcel is a Swedish biotech company pushing boundaries with groundbreaking technology. We translated that spirit of innovation into a visual identity that makes an immediate impact: fresh, distinctive, and future-proof. From strategic foundations to digital and print applications. Scroll down to explore the result.[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”981675″][vc_custom_heading heading_semantic=”h3″ text_font=”font-158382″ text_size=”h3″ uncode_shortcode_id=”614972″]This case at a glance.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”102508″]1. Strategy & positioning<\/a>
\n2. Design system<\/a>
\n3. Print materials<\/a>
\n4. Digital applications<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_separator sep_color=”color-uydo” uncode_shortcode_id=”184168″ sep_color_type=”uncode-palette”][\/vc_column][\/vc_row][vc_row row_height_percent=”11″ override_padding=”yes” h_padding=”1″ top_padding=”1″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”500542″ el_id=”strategie”][vc_column column_width_percent=”100″ gutter_size=”1″ override_padding=”yes” column_padding=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″ uncode_shortcode_id=”646698″][vc_column_text text_lead=”yes” uncode_shortcode_id=”314103″]1. Strategy & positioning[\/vc_column_text][vc_custom_heading heading_semantic=”h1″ text_size=”h1″ uncode_shortcode_id=”217682″]From technology to meaning[\/vc_custom_heading][vc_empty_space][vc_column_text text_lead=”yes” uncode_shortcode_id=”726051″]Symcel\u2019s technology was groundbreaking but the brand story behind it lacked strength. The vision, the impact, the \u2018why\u2019: still hidden. Through research and strategic sessions, we uncovered that story. The result? A brand identity that resonates. Clear, distinctive, and visually strong.[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”169032″][vc_column_text uncode_shortcode_id=”399692″]<\/p>\n

Goal:<\/strong> Define brand values
\nProcess:<\/strong> Workshops and research
\nResult:<\/strong> Brand essence articulated<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”62″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”2″ back_image=”60165″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”210541″ row_height_pixel=”300″][vc_column column_width_percent=”100″ gutter_size=”1″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”212421″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”1″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”615962″][vc_column column_width_percent=”100″ gutter_size=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”124752″][vc_custom_heading text_font=”font-158382″ uncode_shortcode_id=”310666″]Personality & DNA[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”136684″]<\/p>\n

A brand with character just feels right. It\u2019s in the tone of voice, the flow, and the choices you make. For Symcel, we defined a personality that fits: clear, forward-thinking, and with a slightly edgy twist. Not just a collection of elements, but a recognisable vibe that comes through in everything.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”5″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ medium_visibility=”yes” mobile_visibility=”yes” uncode_shortcode_id=”176614″][vc_column width=”1\/2″][vc_empty_space empty_h=”4″][vc_single_image media=”60180″ media_width_percent=”100″ uncode_shortcode_id=”176716″][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”60182″ media_width_percent=”100″ uncode_shortcode_id=”694725″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”5″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ desktop_visibility=”yes” uncode_shortcode_id=”207443″][vc_column width=”1\/2″][vc_single_image media=”60180″ media_width_percent=”100″ uncode_shortcode_id=”176716″][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”60182″ media_width_percent=”100″ uncode_shortcode_id=”694725″][\/vc_column][\/vc_row][vc_row row_height_percent=”45″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”969648″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″ uncode_shortcode_id=”170133″][vc_custom_heading uncode_shortcode_id=”108007″]Brand values[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”191605″]What truly drives Symcel? Its core values. They\u2019re the beating heart of the brand, giving direction, emotion, and setting the tone. Whether it\u2019s a pitch, a presentation, or a LinkedIn post, you can feel them throughout. And that\u2019s exactly the point.[\/vc_column_text][\/vc_column][vc_column column_width_percent=”51″ gutter_size=”3″ override_padding=”yes” column_padding=”0″ expand_height=”yes” back_image=”60213″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″ uncode_shortcode_id=”162404″][\/vc_column][\/vc_row][vc_row row_height_percent=”36″ back_color=”color-181821″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”112009″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”121443″][vc_column_text uncode_shortcode_id=”109516″]Symcel Mission statement[\/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ uncode_shortcode_id=”247015″]\u2018To be the best biocalorimetry company in the world, delivering the most powerful solution in terms of speed, simplicity, specificity and sensitivity (4S); and to continuously improve our science for the betterment of (global) health and the environment\u2019.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”50″ override_padding=”yes” h_padding=”0″ top_padding=”4″ bottom_padding=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”205132″][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” gutter_size=”3″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″ uncode_shortcode_id=”183210″][vc_single_image media=”60225″ media_width_percent=”100″ uncode_shortcode_id=”146957″][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ override_padding=”yes” column_padding=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”130938″][vc_custom_heading uncode_shortcode_id=”657010″]Tagline[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”863687″]Short but powerful. Symcel\u2019s tagline captures exactly what the brand stands for: smart, innovative, and to the point. One line that sparks the imagination and sticks instantly.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”50″ override_padding=”yes” h_padding=”0″ top_padding=”2″ bottom_padding=”2″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”300074″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ override_padding=”yes” column_padding=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”308442″][vc_custom_heading uncode_shortcode_id=”195620″]Tone of voice[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”102334″]Symcel\u2019s tone is clear, confident, and easy to follow. No jargon or fluffy language, just straightforward communication that makes complex ideas understandable. This keeps every story both accessible and convincing. Just as you\u2019d expect from an innovative brand.[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ position_horizontal=”right” position_vertical=”middle” gutter_size=”3″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″ uncode_shortcode_id=”117812″][vc_single_image media=”60238″ media_width_percent=”100″ uncode_shortcode_id=”784067″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”137849″ el_id=”design-system”][vc_column width=”1\/1″][\/vc_column][\/vc_row][vc_row row_height_percent=”11″ override_padding=”yes” h_padding=”1″ top_padding=”1″ bottom_padding=”1″ back_color=”color-151511″ overlay_alpha=”50″ gutter_size=”1″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”158296″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”1″ override_padding=”yes” column_padding=”3″ expand_height=”yes” style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″ uncode_shortcode_id=”132292″][vc_column_text text_lead=”yes” uncode_shortcode_id=”148942″]2. Design system[\/vc_column_text][vc_custom_heading heading_semantic=”h1″ text_size=”h1″ uncode_shortcode_id=”138303″]The foundation for a scalable identity[\/vc_custom_heading][vc_empty_space][vc_column_text text_lead=”yes” uncode_shortcode_id=”452270″]We translated Symcel\u2019s brand personality into a visual identity that feels alive, flexible, distinctive, and consistent across all channels: from slides to socials, from packaging to product demos. The result: a design system that brings the brand to life, allows creative freedom, and provides clarity and consistency. In short: it all makes sense and it looks great too.[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”153198″][vc_column_text uncode_shortcode_id=”720050″]<\/p>\n

Goal: <\/strong>A scalable visual identity
\nProcess:<\/strong> Development of a visual brand guide
\nResult: <\/strong>A brand guide: foundation for all communication<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”62″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”2″ back_image=”60254″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”204929″ row_height_pixel=”300″][vc_column column_width_percent=”100″ gutter_size=”1″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”212421″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”2″ back_color=”color-151511″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”159804″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”212287″][vc_custom_heading uncode_shortcode_id=”769761″]Logo[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″ uncode_shortcode_id=”358342″][vc_column_text uncode_shortcode_id=”292993″]The existing logo received a subtle yet purposeful update. We moved the circular element upward and turned it into a degree symbol, a direct visual reference to calorimetry: the measurement of heat. A small tweak with big meaning.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ back_color=”color-151511″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”206694″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”193595″][vc_single_image media=”60448″ media_width_percent=”100″ uncode_shortcode_id=”515519″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”50″ override_padding=”yes” h_padding=”0″ top_padding=”4″ bottom_padding=”0″ back_color=”color-151511″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”123889″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” gutter_size=”3″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″ uncode_shortcode_id=”183210″][vc_single_image media=”60263″ media_width_percent=”100″ uncode_shortcode_id=”211524″][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ override_padding=”yes” column_padding=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”130938″][vc_custom_heading uncode_shortcode_id=”191717″]Lay-out[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”766447″]The circular shape plays a leading role in Symcel\u2019s visual language. It gives the brand a playful, youthful, and innovative character, standing out in an industry that often feels rigid and technical. No competitor dares to go this route, which is exactly why Symcel stands out. Slightly rebellious, but always deliberate.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ back_color=”color-151511″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”165011″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”5″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”115299″][vc_separator sep_color=”color-gyho” uncode_shortcode_id=”102439″ sep_color_type=”uncode-palette”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”172175″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”207995″][vc_custom_heading uncode_shortcode_id=”206412″]Fonts[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_single_image media=”60269″ media_width_percent=”100″ uncode_shortcode_id=”185995″][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=”color-gyho” uncode_shortcode_id=”180810″ sep_color_type=”uncode-palette”][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”207995″][vc_custom_heading uncode_shortcode_id=”998372″]Icons[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_single_image media=”60272″ media_width_percent=”100″ uncode_shortcode_id=”146760″][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=”color-gyho” uncode_shortcode_id=”949304″ sep_color_type=”uncode-palette”][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”207995″][vc_custom_heading uncode_shortcode_id=”167847″]Colours[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_single_image media=”60274″ media_width_percent=”100″ uncode_shortcode_id=”601331″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”0″ back_color=”color-151511″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”998760″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″ uncode_shortcode_id=”204748″][vc_custom_heading uncode_shortcode_id=”161715″]Social Media templates[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”155056″]We developed a series of social media templates in Canva, fully aligned with the brand style. This allows the Symcel team to easily create and share content themselves, without losing visual consistency. Flexible to use, strong in appearance. Just as the brand was meant to be.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”0″ back_color=”color-151511″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”362574″ back_color_type=”uncode-palette”][vc_column width=”1\/1″][vc_single_image media=”60280″ media_width_percent=”100″ uncode_shortcode_id=”181091″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”4″ back_color=”color-151511″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”192311″ back_color_type=”uncode-palette”][vc_column width=”5\/6″][vc_single_image media=”60679″ media_width_percent=”100″ uncode_shortcode_id=”187363″][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row row_height_percent=”11″ override_padding=”yes” h_padding=”1″ top_padding=”0″ bottom_padding=”1″ overlay_alpha=”50″ gutter_size=”1″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”299590″][vc_column column_width_percent=”100″ gutter_size=”1″ override_padding=”yes” column_padding=”3″ expand_height=”yes” style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″ uncode_shortcode_id=”132292″][vc_column_text text_lead=”yes” uncode_shortcode_id=”175801″]3. Print materials[\/vc_column_text][vc_custom_heading heading_semantic=”h1″ text_size=”h1″ uncode_shortcode_id=”589202″]Consistency, from business cards to trade shows[\/vc_custom_heading][vc_empty_space][vc_column_text text_lead=”yes” uncode_shortcode_id=”688925″]Your brand isn\u2019t complete until it shines on paper too. That\u2019s why Deep designed a print line that lets Symcel be seen, and felt. From flyers to trade show walls: everything aligns, stands out, and sticks in people\u2019s minds. No dull materials. Just Symcel, at its best.[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”141983″][vc_column_text uncode_shortcode_id=”146227″]<\/p>\n

Goal:<\/strong> Tangible brand experience
Process:<\/strong> Translating the brand into print
Result:<\/strong> A distinctive and consistent offline brand presence<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”62″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”2″ back_image=”60306″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”353088″ row_height_pixel=”300″][vc_column column_width_percent=”100″ gutter_size=”1″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”212421″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”176850″][vc_column column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″ uncode_shortcode_id=”130661″][vc_custom_heading uncode_shortcode_id=”903818″]Stationary[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”554669″]From business cards to mouse pads, even the smallest touchpoints reflect Symcel\u2019s consistent brand identity. The circular shapes, typography, and colour choices create recognition and refinement. Even on a scientist\u2019s desk.[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″ uncode_shortcode_id=”495045″][vc_single_image media=”60458″ media_width_percent=”100″ css_animation=”right-t-left” uncode_shortcode_id=”554109″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”1″ top_padding=”4″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”5″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”122474″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″ uncode_shortcode_id=”495045″][vc_single_image media=”60464″ media_width_percent=”100″ css_animation=”left-t-right” uncode_shortcode_id=”116704″][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″ uncode_shortcode_id=”130661″][vc_custom_heading uncode_shortcode_id=”102162″]Symcel in the spotlights[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”101925″]<\/p>\n

At international trade shows, Symcel needs to stand out. With eye-catching POS materials, from roll-up banners to full exhibition stands. Visually strong, clear, and distinctive. Ensuring the brand remains recognisable and convincing, even on the busy exhibition floor.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”4″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”794320″][vc_single_image media=”60470″ media_width_percent=”100″ uncode_shortcode_id=”963675″][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”60466″ media_width_percent=”100″ css_animation=”right-t-left” uncode_shortcode_id=”957301″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”4″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”132754″][vc_column column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″ uncode_shortcode_id=”691714″][vc_custom_heading uncode_shortcode_id=”194987″]Brochures[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”825031″][vc_column_text uncode_shortcode_id=”804923″]We developed a series of brochures with a clear and accessible structure. For the trade show, we created a general handout that introduces Symcel at a glance. In addition, we designed separate brochures that dive deeper into specific themes, products, and applications. This way, each audience receives exactly the information that\u2019s relevant, without getting lost in technical jargon. Clear, clean, and easy to navigate.[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”69″ back_image=”60474″ back_position=”center bottom” parallax=”yes” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”306262″ row_height_pixel=”700″][vc_column width=”1\/1″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”178864″][vc_column width=”5\/6″][vc_single_image media=”60481″ media_width_percent=”100″ uncode_shortcode_id=”179845″][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_empty_space empty_h=”4″][vc_single_image media=”60486″ media_width_percent=”100″ uncode_shortcode_id=”186772″][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”60488″ media_width_percent=”100″ uncode_shortcode_id=”164677″][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″ uncode_shortcode_id=”384374″][vc_custom_heading uncode_shortcode_id=”101567″]3d packaging[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”367584″]Symcel stays recognisable in 3D too. We designed a smart, compact box for shipping samples, documentation, and accessories. Practical in size, durable for transport, and visually fully aligned with the brand\u2019s identity.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”100″ back_image=”60640″ parallax=”yes” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”169810″ row_height_pixel=”700″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”165376″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”112510″ el_id=”Digitaal”][vc_column width=”1\/1″][\/vc_column][\/vc_row][vc_row row_height_percent=”11″ override_padding=”yes” h_padding=”1″ top_padding=”1″ bottom_padding=”1″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”213554″ el_id=”strategie”][vc_column column_width_percent=”100″ gutter_size=”1″ override_padding=”yes” column_padding=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″ uncode_shortcode_id=”646698″][vc_column_text text_lead=”yes” uncode_shortcode_id=”889905″]4. Digital applications[\/vc_column_text][vc_custom_heading heading_semantic=”h1″ text_size=”h1″ uncode_shortcode_id=”560341″]The brand as a digital experience[\/vc_custom_heading][vc_empty_space][vc_column_text text_lead=”yes” uncode_shortcode_id=”882960″]From screen to spark. Symcel crackles online. We brought the brand to life through digital assets that are not just informative, but also dynamic and bold. With AI-generated films, smart visual transitions, and innovative presentations, Symcel stands out in the digital space too. Fresh, energetic, and unmistakably itself.[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”851783″][vc_column_text uncode_shortcode_id=”145660″]Goal:<\/strong> Create an engaging online brand experience
\nProcess:<\/strong> Translate the brand into digital assets
\nResult:<\/strong> A distinctive and memorable digital brand presence[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”60501″ media_width_percent=”100″ css_animation=”alpha-anim” uncode_shortcode_id=”136355″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”4″ top_padding=”4″ bottom_padding=”4″ overlay_alpha=”50″ gutter_size=”5″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”973139″][vc_column width=”1\/2″][vc_single_image media=”60504″ media_width_percent=”100″ css_animation=”left-t-right” uncode_shortcode_id=”348107″][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”942493″][vc_custom_heading uncode_shortcode_id=”773050″]Corporate website[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”128128″]Symcel\u2019s corporate website<\/a> is designed as a living canvas. Not static pages, but a dynamic experience where shapes flow, elements respond, and the brand comes to life with every scroll. The site performs seamlessly across all devices and stands out through its distinctive and dynamic character.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”2″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”133709″][vc_column column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″ uncode_shortcode_id=”208152″][vc_custom_heading uncode_shortcode_id=”852303″]Powerpoint presentations[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”101879″]We developed a comprehensive PowerPoint template covering all essential slide types, from intros and section dividers to charts, tables, image layouts, and illustrations. This allows Symcel to create presentations independently, without compromising on style or consistency.[\/vc_column_text][\/vc_column][vc_column width=”3\/4″][vc_single_image media=”60511″ media_width_percent=”100″ uncode_shortcode_id=”274801″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”4″ bottom_padding=”1″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”487120″][vc_column column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”159765″][vc_custom_heading uncode_shortcode_id=”648549″]AI Movies[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”788494″]<\/p>\n

For each application area, we used AI to create a unique microcosm, small worlds that make the invisible visible. Where there was once no visual language, these dynamic animations now bring life, atmosphere, and context. Each world has its own colour palette and character, consistently applied across all brand touchpoints: from website to brochures, social media to trade show materials.<\/p>\n

These AI-generated worlds form the visual foundation of Symcel\u2019s communication per application area, and give the brand a distinctive digital signature. Explore them all at symcel.com\/applications<\/a>.<\/p>\n

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