{"id":70,"date":"2020-05-19T15:34:08","date_gmt":"2020-05-19T15:34:08","guid":{"rendered":"https:\/\/www.deep.nl\/?page_id=70"},"modified":"2025-05-29T17:17:15","modified_gmt":"2025-05-29T15:17:15","slug":"brand-identity-strategy","status":"publish","type":"page","link":"https:\/\/www.deep.nl\/en\/brand-identity-strategy\/","title":{"rendered":"Brand Identity"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;56&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;4&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-151511&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;144504&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;173770&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;319512&#8243;]Brand Identity[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-158382&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;107470&#8243;]Build your unique brand identity[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;367675&#8243;]Your brand is more than a logo or a visual style. It is the feeling you leave behind with your target audience. A strong brand identity tells a clear story, evokes emotion and creates recognition. Together, we explore what makes your brand truly unique. From strategy to visual translation: we help you build a brand that is right.[\/vc_column_text][vc_button button_color=&#8221;accent&#8221; size=&#8221;btn-lg&#8221; radius=&#8221;btn-circle&#8221; hover_fx=&#8221;full-colored&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-555555&#8243; font_weight=&#8221;500&#8243; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fwww.deep.nl%2Fcontact%2F|title:Deep%20Refresh&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;523750&#8243;]Do the Deep Dive\u00ae[\/vc_button][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;104805&#8243;][vc_single_image media=&#8221;59153&#8243; media_width_percent=&#8221;87&#8243; uncode_shortcode_id=&#8221;898188&#8243;][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;180663&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;59156&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;981346&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;948417&#8243;][vc_custom_heading text_font=&#8221;font-158382&#8243; uncode_shortcode_id=&#8221;104516&#8243;]Brand identity is a feeling[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;549828&#8243;]<strong>Everything you look at evokes a feeling.<\/strong> That feeling is not a coincidence. It is the result of thoughtful design. My mission is to capture that feeling and translate it into a strong, recognisable brand identity that fits the core of your organisation. Whether it&#8217;s a logo, a website, a brochure or a business card: every visual element contributes to how your brand is perceived. With an eye for detail and a clear strategy, I develop visual communication that tells your story and touches your target group.<\/p>\n<p><strong>In short, I help you with everything you need to be professionally and consistently visible. Online and offline.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-151511&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;115506&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;683971&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-158382&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;128117&#8243;]Truth works[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;272587&#8243;]An honest, authentic message is more powerful than any marketing trick. The more genuine your brand story, the more likely you are to appeal to the right audience and actually connect. People intuitively sense when something is right, and that applies just as much to your visual identity as to your words.<\/p>\n<p>When your brand identity matches your organisation&#8217;s core values as well as who your employees are, it creates a natural internal brand experience. Employees can then not only recognise themselves in the brand, but also express it with conviction. This leads to more commitment, motivation and pride within the team.<\/p>\n<p>And the results? Those follow naturally. A strong, honest brand identity increases customer trust, strengthens the bond with your target group and contributes directly to better business results.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;59164&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;top-t-bottom&#8221; uncode_shortcode_id=&#8221;212362&#8243;][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;115108&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_single_image media=&#8221;59173&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;612899&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;948417&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-158382&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;884593&#8243;]Who are you as a brand?[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;124661&#8243;]That question is the starting point of any strong brand strategy. Because only when you know what you stand for can you build an identity that is truly right and touching. Your core values, vision and personality form the basis for a brand that is recognisable, distinctive and credible.<\/p>\n<p><strong>I help you focus on that and translate it into a visual style and brand story that your target audience will immediately feel. Even before reading a single word.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-151511&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;116394&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;195251&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-158382&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;188570&#8243;]Deep Dive\u00ae[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;179050&#8243;]<strong>Four steps to a distinctive visual brand identity<\/strong><\/p>\n<p>The <strong>Deep Dive\u00ae<\/strong> is my proven methodology for developing a strong, strategically grounded visual identity. In an intensive, structured session, together we dive to the core of your organisation. This forms the foundation for a branding process in which we build your brand from the inside out and translate it into a powerful brand experience.<\/p>\n<p><strong>1. Discover<\/strong><br \/>\nWe get to know your organisation and target group thoroughly and formulate the brand values that really suit you.<\/p>\n<p><strong>2. Identify<\/strong><br \/>\nWe deepen your brand story and uncover the essence of your brand identity.<\/p>\n<p><strong>3. Creating<\/strong><br \/>\nBased on the brand strategy, we design a visual identity that rings true, appeals and sticks.<\/p>\n<p><strong>4. Activate<\/strong><br \/>\nWe translate your new brand identity into consistent communication and applications across all touchpoints.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;119492&#8243;][vc_single_image media=&#8221;59411&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;163335&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;5&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;757711&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;799743&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;136973&#8243;]Services[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-158382&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;361512&#8243;]Everything you need for a powerful brand identity.[\/vc_custom_heading][vc_empty_space][vc_button button_color=&#8221;accent&#8221; radius=&#8221;btn-circle&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fwww.deep.nl%2Fdiensten%2F&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;174426&#8243;]Alle diensten[\/vc_button][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; style=&#8221;dark&#8221; font_family=&#8221;font-158382&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;678969&#8243;][vc_accordion gutter_simple=&#8221;0&#8243; active_txt_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;335198&#8243; active_txt_color_type=&#8221;uncode-palette&#8221;][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;STRATEGIC BRAND SESSION&#8221; tab_id=&#8221;1746628394-2-431748283035059&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;522402&#8243;]Strategic Brand Session[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;518165&#8243;]<strong>Together to the core of your brand<\/strong><br \/>\nDuring this interactive workshop, we unravel your brand DNA together. What drives you? What is your company&#8217;s right to exist? The insights form the basis for a strong brand strategy and visual identity.<\/p>\n<p><a href=\"https:\/\/www.deep.nl\/en\/strategic-brand-session\/\">Read more<\/a>[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;NAMING&#8221; tab_id=&#8221;1746628394-1-101748283035059&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-158382&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;194061&#8243; text_color_type=&#8221;uncode-palette&#8221;]Naming[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;125777&#8243;]<strong>Strong brand name that sticks\u2028<\/strong><br \/>\nA catchy, meaningful name is the foundation of a powerful brand. We develop company and brand names that stand out, are easy to remember and fit your positioning and target group.<\/p>\n<p><a href=\"https:\/\/www.deep.nl\/en\/naming\/\">Read more<\/a>[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;LOGO DESIGN&#8221; tab_id=&#8221;1746628583544-2-01748283035059&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;208479&#8243;]Logo design[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;128626&#8243;]<strong>A powerful logo that conveys your brand identity.<\/strong><br \/>\nStand out in a competitive market with a professionally designed logo that reflects your core values. A good logo is timeless, recognisable and communicates at a glance who you are and what you stand for.<\/p>\n<p><a href=\"https:\/\/www.deep.nl\/en\/logo-design\/\">Read more<\/a>[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;CORPORATE IDENTITY DESIGN&#8221; tab_id=&#8221;1746628604194-3-31748283035059&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;164110&#8243;]Corporate Identity Design[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;819873&#8243;]<strong>Consistent visual identity that inspires confidence.\u2028<\/strong><br \/>\nA strong corporate identity ensures recognisability and reliability. I develop a visual identity that connects with your brand and can be consistently applied in all communications &#8211; from business card to packaging.<\/p>\n<p><a href=\"https:\/\/www.deep.nl\/en\/corporate-identity-design\/\">Read more<\/a>[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;WEBDESIGN&#8221; tab_id=&#8221;1746628622681-4-01748283035059&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;594559&#8243;]Webdesign[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;166632&#8243;]<strong>Unique web design that reinforces your brand and drives conversion.\u2028\u2028<\/strong><br \/>\nIn a world full of websites, distinctiveness is essential. We design user-friendly, converting websites that powerfully convey your brand story and perform optimally in technical terms.<\/p>\n<p><a href=\"https:\/\/www.deep.nl\/en\/webdesign\/\">Read more<\/a>[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;POWERPOINT PRESENTATION&#8221; tab_id=&#8221;1746628636648-5-41748283035059&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;188087&#8243;]PowerPoint Presentation[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;185179&#8243;]<strong>Professionele presentaties die indruk maken<\/strong><br \/>\nTil je pitch, presentatie of rapport naar een hoger niveau met een visueel aantrekkelijke en doordacht vormgegeven PowerPoint. Wij zorgen voor een overtuigende uitstraling die jouw verhaal versterkt en professioneel overkomt.[\/vc_column_text][\/vc_accordion_tab][\/vc_accordion][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-209195&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;648089&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;70&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; css=&#8221;.vc_custom_1703512815997{padding-top: 70px !important;}&#8221; 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