Brand Identity
Build your unique brand identity
Your brand is more than a logo or a visual style. It is the feeling you leave behind with your target audience. A strong brand identity tells a clear story, evokes emotion and creates recognition. Together, we explore what makes your brand truly unique. From strategy to visual translation: we help you build a brand that is right.
Brand identity is a feeling
Everything you look at evokes a feeling. That feeling is not a coincidence. It is the result of thoughtful design. My mission is to capture that feeling and translate it into a strong, recognisable brand identity that fits the core of your organisation. Whether it’s a logo, a website, a brochure or a business card: every visual element contributes to how your brand is perceived. With an eye for detail and a clear strategy, I develop visual communication that tells your story and touches your target group.
In short, I help you with everything you need to be professionally and consistently visible. Online and offline.
Truth works
An honest, authentic message is more powerful than any marketing trick. The more genuine your brand story, the more likely you are to appeal to the right audience and actually connect. People intuitively sense when something is right, and that applies just as much to your visual identity as to your words.
When your brand identity matches your organisation’s core values as well as who your employees are, it creates a natural internal brand experience. Employees can then not only recognise themselves in the brand, but also express it with conviction. This leads to more commitment, motivation and pride within the team.
And the results? Those follow naturally. A strong, honest brand identity increases customer trust, strengthens the bond with your target group and contributes directly to better business results.
Who are you as a brand?
That question is the starting point of any strong brand strategy. Because only when you know what you stand for can you build an identity that is truly right and touching. Your core values, vision and personality form the basis for a brand that is recognisable, distinctive and credible.
I help you focus on that and translate it into a visual style and brand story that your target audience will immediately feel. Even before reading a single word.
Deep Dive®
Four steps to a distinctive visual brand identity
The Deep Dive® is my proven methodology for developing a strong, strategically grounded visual identity. In an intensive, structured session, together we dive to the core of your organisation. This forms the foundation for a branding process in which we build your brand from the inside out and translate it into a powerful brand experience.
1. Discover
We get to know your organisation and target group thoroughly and formulate the brand values that really suit you.
2. Identify
We deepen your brand story and uncover the essence of your brand identity.
3. Creating
Based on the brand strategy, we design a visual identity that rings true, appeals and sticks.
4. Activate
We translate your new brand identity into consistent communication and applications across all touchpoints.
Strategic Brand Session
Together to the core of your brand
During this interactive workshop, we unravel your brand DNA together. What drives you? What is your company’s right to exist? The insights form the basis for a strong brand strategy and visual identity.
Naming
Strong brand name that sticks
A catchy, meaningful name is the foundation of a powerful brand. We develop company and brand names that stand out, are easy to remember and fit your positioning and target group.
Logo design
A powerful logo that conveys your brand identity.
Stand out in a competitive market with a professionally designed logo that reflects your core values. A good logo is timeless, recognisable and communicates at a glance who you are and what you stand for.
Corporate Identity Design
Consistent visual identity that inspires confidence.
A strong corporate identity ensures recognisability and reliability. I develop a visual identity that connects with your brand and can be consistently applied in all communications – from business card to packaging.
Webdesign
Unique web design that reinforces your brand and drives conversion.
In a world full of websites, distinctiveness is essential. We design user-friendly, converting websites that powerfully convey your brand story and perform optimally in technical terms.
PowerPoint Presentation
Professionele presentaties die indruk maken
Til je pitch, presentatie of rapport naar een hoger niveau met een visueel aantrekkelijke en doordacht vormgegeven PowerPoint. Wij zorgen voor een overtuigende uitstraling die jouw verhaal versterkt en professioneel overkomt.
Ready to give your brand the depth it deserves?
Schedule a free introduction and discover how the Deep Dive® takes your brand to the next level.