BNP Paribas Real Estate
From Grey to Green: A Rebranding That Brings Real Estate to Life
BNP Paribas Real Estate is home to a team of experts across six business lines that cover the entire real estate lifecycle: Property Development, Transactions, Consulting, Valuations, Property Management, and Investment Management. As part of the BNP Paribas Group, a global leader in banking and financial services, the company holds a strong international presence in real estate.
Why BNP Paribas Real Estate Chose Us
Pitch Brochures That Move Millions
Every year, BNP Paribas Real Estate produces hundreds of pitch brochures to present real estate assets to potential buyers. These properties often represent values in the hundreds of millions. As such, these brochures are more than just marketing tools, they are essential instruments for securing high-stakes transactions.
Our Approach
Design Grounded in Brand DNA
For a global corporate like BNP Paribas, brand consistency is key. That’s why we immersed ourselves in the BNP Paribas international Brand Bible. Not just to follow the rules, but to truly understand the vision and values behind the brand. This allowed us to design pitch materials that are not only visually compelling, but also perfectly aligned with BNP’s identity.
The Result: Brochures That Persuade, and Convert
In real estate, a pitch is all about making an impression. That’s why we went for a bold visual approach: immersive photography that draws the reader in, clear tables and infographics that convey key data at a glance, and refined typography that brings clarity and balance.
The distinctive BNP Paribas style, with its signature green accents, was consistently integrated across all materials. And the impact? The brochures we developed over the years contributed directly to winning more than 70% of all pitches, amounting to over €500 million in real estate transactions. That’s what we call a return on design.
