P3rsist
Driven by impact, connected through value
A collaboration that clicked
Years ago, we had the pleasure of working closely with Harm and Maliyabo on the brand identity for Anatrans. That fruitful partnership made the decision to team up again for P3rsist feel like a natural next step. We share a mutual passion for calm, clarity, and harmony, values that shaped a brand identity rooted in authenticity and distinction.
Built from the inside out
Great branding starts with asking the right questions. What drives P3rsist? Why do they do what they do? What is their mission? By exploring these questions, we uncovered the company’s core values and translated them into a brand identity that resonates deeply with its audience and communicates trust and purpose.
Sustainability at the core
Sustainability isn’t just a theme, it’s the DNA of P3rsist. The ‘3’ in the name symbolizes the triple bottom line: Profit with impact for People and Planet. We created a logo that captures the essence of connection, not just between businesses, but within the value chains that P3rsist nurtures.
The visual identity brings this mission to life through a balanced green color palette, refined typography, and photography that radiates warmth and human connection. Every visual element, including the bespoke portraits of Harm and Maliyabo, was designed to reflect their personality, values, and the integrity of the way they work.
