2CureX

From medical innovation to strong brand identity

A new visual identity for a pioneering biotech innovator

In the fast-changing world of medical technology, it’s all about trust, innovation and clarity. So is the look and feel of a brand. 2CureX, a pioneer in personalised cancer treatment, engaged Deep to strengthen their brand identity and take it to the next level. The result? Branding that is as clear and progressive as their mission: to provide every patient with the best working treatment.

About 2CureX

Pioneers in personalised cancer treatment
Since 2006, Danish biotech company 2CureX has been working on one mission: to make cancer treatments smarter and more personalised. With a passionate team of medical experts and technology innovators, the company develops groundbreaking oncology solutions. The launch of their first IndiTreat® IVD test in 2021 marked an important milestone. A science-based test that helps predict which treatment works best for individual patients.

The request

The aim was to create an identity with a professional and accessible look without coming across as too technical. The basis of the design consists of a fresh and modern colour palette with shades of green, blue and purple. These colours reflect a medical atmosphere without coming across as cold or technical. In addition, a wonderfully clean and above all timeless typogaphic has been chosen. This ensures clear and readable texts and makes the headlines powerful to give the whole a timeless and professional look that stands out in the industry.

The solution

Colours that inspire confidence. Typography that speaks.
The new brand design exudes clarity, calm and reliability. We chose a balanced colour palette of green, blue and purple, colours that are recognisable within the healthcare sector, but with a modern twist. No clinical white or cool grey, but an accessible visual style that appeals to patients and professionals alike.

The typography is clean and timeless: clear headlines, readable text and a modern look that perfectly suits a progressive medical brand. This makes 2CureX not only recognisable, but also distinctive in a sector where trust and innovation go hand in hand.