Citadel

From tradition to future. A brand that breathes confidence

Rebranding of an established investment fund
Since 2002, Citadel Value Fund has been growing capital steadily with an active, risk-averse investment strategy. The new branding translates that long-term thinking into a solid, future-proof visual identity.

About Citadel

Citadel Value Fund is a Luxembourg-regulated investment fund that has successfully invested in undervalued stocks since its inception in 2002. Based in Hilversum, investment advisers Edwin Flick and Felix Oberdorfer analyse companies worldwide to invest only when the intrinsic value is significantly higher than the market value. Their aim: capital protection and attractive long-term returns.

Before & After: a digital transformation

Before the rebranding
The original website dated from 2002 and had a severely outdated, text-driven layout. Visually, the site was limited: dated colours, classic typography and a static structure with no mobile responsiveness.

After the rebranding
Citadel now presents itself with a powerful, contemporary visual identity. The new website exudes calmness and confidence: clear typography, a thoughtful colour palette and intuitive navigation ensure a professional user experience – on desktop and mobile. The updated look underlines Citadel’s reliability and vision for the future.