Duif International
Timeless interior style, now captured in a powerful brand identity
Duif International has been a trusted name in interior, floral, and lifestyle since 1956. As a leading importer of hardware for flowers, plants, home accessories, garden, and gift items, Duif supplies both retail and wholesale markets. What started as a family business has grown into a global player with a passion for stylish products. Now it’s time for their brand identity to reflect that same sense of style.
Why Duif International partnered with us
At Duif, everything revolves around interior and styling. But while their product collection made a strong impression, their brand identity didn’t yet reflect the same strength and cohesion. That’s where we came in. Duif was ready for a visual identity that matched the creativity and elegance of their offerings. A challenge we gladly embraced.
Our approach: seeing, feeling, understanding
To truly grasp the essence of Duif, we started where the story begins, inside their impressive warehouse. This immersive tour was essential to absorb the brand’s atmosphere and product diversity. We let ourselves be inspired by beautifully shaped vases, handmade accessories, and natural textures, a sensory experience that fueled the creative process.
The result: a visual identity that reflects richness and range
We crafted a distinctive brand identity that visually echoes the variety and vibrancy of Duif’s product line. The colorful circle in the logo symbolizes the richness of their assortment. The chosen color palette draws from warm, natural tones, earthy, inviting, and refined.
To reinforce the identity, we developed a bespoke set of brand icons, from baskets and vases to mugs and flowers, breathing life into their catalog both online and offline. This new visual language now defines every touchpoint: from business stationery and packaging to the website and signage around the building.
