Rebranding

Rebranding strategy that gets your brand right again

Is your organisation growing, but your brand is lagging behind? Or does your current brand no longer match who you are or want to be? Then it’s time for a clear rebranding strategy.
With the Deep Refresh®, we realign your brand with your vision, market and target group. Strategically and creatively.

Do the Deep Refresh®

Why a strong rebranding strategy is needed

A brand is alive. What once worked may be dated today. Do you recognise this?

  • Your brand story is no longer distinctive
  • Your offer or target audience has changed
  • The visual style feels outdated
  • Internal and external perceptions diverge
  • You are growing, merging or strategically changing course

A thoughtful rebranding strategy will make sure your brand is right again and future-proof.

What does a Deep Refresh® bring?

A Deep Refresh® is more than just a new logo. It ensures that your brand fits who you are and where you want to go again. The strategy is carried within your organisation and reconnects. You make sharp choices in your brand story, target group and image. This translates into a strong, recognisable identity and a fresh, consistent look in all your communications.

Deep Refresh®

Your rebranding strategy in 4 steps

1. Rediscover
We dive back into your organisation, market and target group. What has changed? Where does the current brand chafe?

2. Redefine
We sharpen the brand essence, positioning and promise. What should your brand mean and portray now?

3. Re-create
We translate the renewed strategy into a visual and verbal identity that matches who you are now.

4. Reload
We bring the renewed brand to life – in your team, your communication and your customer experience.

Who is this rebranding strategy for?

That question is the starting point of any strong brand strategy. Because only when you know what you stand for can you build an identity that is truly right, and touching. Your core values, vision and personality form the basis for a brand that is recognisable, distinctive and credible.

I help you focus on that and translate it into a visual style and brand story that your target audience will immediately feel, even before reading a single word.

Ready for a strategic rebranding?

A good brand moves with the times, without losing its core.
With Deep Refresh®, together we develop a rebranding strategy that is both right and touching.